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Cinematic Landing Page2026
Smash Burger Co.
A film-like landing experience for a fire-grilled burger joint — video hero, scroll choreography and editorial menus.
Outcome
A scroll-driven launch film that turned a local burger drop into a queue-out-the-door launch weekend.
What went into it
- Video hero with poster frame and lazy video loading
- Scroll choreography with GSAP ScrollTrigger and camera pans
- Editorial menu layout with magnetic interactions
- Lighthouse performance budget kept under 1.5s LCP
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